UPS NYFW Capsule Collection

2021–2022

Graphic Identity
Campaign
Packaging Design
Digital Design

UPS launched its first-ever line of apparel with the help of The Martin Agency. More than a year in the making, the limited-edition capsule collection was inspired by the grit and determination of small businesses and launched at New York Fashion Week in February 2022. All proceeds were donated to IN THE BLK, a nonprofit supporting black-owned fashion brands and dedicated to increasing representation throughout the industry.

I took inspiration for the collection's graphic language from the typography and iconography of UPS boxes and shipping labels, and designed the subsequent apparel, lookbook, and limited-edition packaging for the drop. I also collaborated with digital designer Ben Johnston on the Be Unstoppable Store website design.

The Martin Agency

Gustavo Dorietto, Group Creative Director
Kevin Ragland, Creative Director
Adriel Nunes, Head of Design
Judd Burnette, Design Director
Rique Santiago, Art Director
Brooks Heintzelman, Senior Designer
Ben Johnston, Digital Designer
Christian Cody, Photographer
Ugo Mozie, Stylist