X

BROOKS HEINTZELMAN is a design director specializing in conceptual identity design and creating beautiful visual systems for content, from multi-platform campaigns to flexible brand guidelines that scale with clients as they grow. As a type designer, he has built custom typefaces for clients including Mighty Dream/Pharrell Williams, UPS, and The Martin Agency. In addition to his work with commercial clients, Brooks also collaborates with individuals and institutions across the fields of art, culture, architecture, and education, and has taught classes, lectured, and led workshops at Virginia Commonwealth University School of the Arts, the University of Virginia School of Architecture, the University of North Carolina Wilmington, and Appalachian State University. He holds an MFA in graphic design from Virginia Commonwealth University and a BA in English from Franklin & Marshall College. He lives and works in Richmond, Virginia.


PRESENT

Adjunct Faculty, VCU School of the Arts

Available for pitch work and short-term projects in March—please get in touch.


PAST

Freelance Design Director, Edelman

Freelance Design Director, McGarrah Jessee

Freelance Design Director, ARGONAUT

Freelance Senior Designer, Wieden+Kennedy

Freelance Senior Designer, Company Policy

Freelance Designer, Arts & Letters Creative Co.

Freelance Designer, FCB New York

Freelance Designer, VML

Senior Designer, Lafayette American

Senior Designer, The Martin Agency

Designer, CO Architects

Contact


Selected Clients

1708 Gallery

Amazon

Anderson Gallery

Axe

Buffalo Wild Wings

Century21

ClarityPay

CO Architects

Cordata Gallery

DoorDash

Dove

eBay

Eli Lilly

GEICO

Google Cloud

Hanes

HubSpot

Merrell

Mighty Dream/Pharrell Williams

Netflix

Nerf

New Balance

Nike

Oreo

Penske

RVA Eviction Lab

Sabra

Santander

Sun Tribe

TIAA

Turnaround Arts: California

UPS

University of Michigan

University of Virginia School of Architecture

Virginia Commonwealth University


Awards

Clio Awards Bronze, Healthcare Design, 2024

Art Director’s Club Award of Merit, Product Design, 2023

Cannes Lions Shortlist, Design/Creation of New Brand Identity, 2023

Clio Awards Shortlist, Packaging Design, 2023

AdAge Agency of the Year, The Martin Agency, 2023

Art Director’s Club Fusion Cube, 2022

Adweek U.S. Agency of the Year, The Martin Agency, 2021

Adweek U.S. Agency of the Year, The Martin Agency, 2020


Selected Exhibitions

VCUarts MFA Thesis Show, Anderson Gallery, Richmond, VA, 2019

Playing in the Dark, Anderson Gallery, Richmond, VA, 2018

Everything That Could Happen (Already Has), Anderson Gallery, Richmond, VA, 2018

MFA First-Year Candidacy Show, Branch Museum of Design, Richmond, VA, 2018

CO30: Thirty Years of CO Architects, Los Angeles, CA, 2016


Colophon

Set in Laveta Grot (Brooks Heintzelman).

© 2025, all rights reserved.