Profile


Brooks Heintzelman specializes in conceptual identity design and creating beautiful visual systems for content, from eye-catching, multi-platform campaigns that engage and surprise audiences to flexible brand guidelines that scale with clients as they grow. He works with both early-stage startups building brands from scratch, as well as established companies seeking clarity, distinction, and bold direction.

His design process is rooted in typography and its relationship to both form and language. Brooks has drawn custom typefaces, logotypes, and lettering for clients including Pharrell Williams, UPS, Netflix, Eli Lilly, Doordash, and The Martin Agency.

In addition to his work with commercial clients, Brooks collaborates with individuals and institutions across the fields of art, publishing, and education, and has taught classes, lectured, and led workshops at VCU School of the Arts, the University of Virginia School of Architecture, Appalachian State University, and the University of North Carolina Wilmington. He holds an MFA in graphic design from Virginia Commonwealth University and a BA in English from Franklin & Marshall College. He lives in Richmond, Virginia.

Contact




Expertise


Design Systems
Brand & Identity Design
Type Design
Visual Design & Art Direction
Print & Publication Design



Awards


Bronze Clio, 2024
Art Director's Club Award of Merit, 2023
Cannes Lions Shortlist, 2023
Clio Shortlist, 2023
AdAge AOY (Martin Agency), 2023
Art Director's Club Fusion Cube, 2022
Adweek AOY (Martin Agency), 2021
Adweek AOY (Martin Agency), 2020

Selected Clients


1708 Gallery
Amazon
Anderson Gallery
Axe
ClarityPay
CO Architects
Cordata Gallery
Doordash
Dove
Ease Health
eBay
Eli Lilly
GEICO
Google
HubSpot
Major League Baseball
Merrell
Netflix
Nerf
New Balance
Nike
Oreo
Penske
Pharrell Williams
Santander
Saucony
TIAA
Turnaround Arts: California
UPS
University of Michigan
University of Virginia School of Architecture
Virginia Commonwealth University



Working With


ARGONAUT
Arts & Letters Creative Co.
Company Policy
Edelman
FCB New York
Huge
Little Plains
The Martin Agency
McGarrah Jessee
Study Hall
VML
Wieden+Kennedy