BROOKS HEINTZELMAN is a design director specializing in conceptual identity design and creating beautiful visual systems for content, from multi-platform campaigns to flexible brand guidelines that scale with clients as they grow. As a type designer, he has built custom typefaces for clients including Mighty Dream/Pharrell Williams, UPS, and The Martin Agency. In addition to his work with commercial clients, Brooks also collaborates with individuals and institutions across the fields of art, culture, architecture, and education, and has taught classes, lectured, and led workshops at Virginia Commonwealth University School of the Arts, the University of Virginia School of Architecture, the University of North Carolina Wilmington, and Appalachian State University. He holds an MFA in graphic design from Virginia Commonwealth University and a BA in English from Franklin & Marshall College. He lives and works in Richmond, Virginia.
Adjunct Faculty, VCU School of the Arts
Available for pitch work and short-term projects in March—please get in touch.
Freelance Design Director, Edelman
Freelance Design Director, McGarrah Jessee
Freelance Design Director, ARGONAUT
Freelance Senior Designer, Wieden+Kennedy
Freelance Senior Designer, Company Policy
Freelance Designer, Arts & Letters Creative Co.
Freelance Designer, FCB New York
Freelance Designer, VML
Senior Designer, Lafayette American
Senior Designer, The Martin Agency
Designer, CO Architects
brooks(at)brooksheintzelman.com
1708 Gallery
Amazon
Anderson Gallery
Axe
Buffalo Wild Wings
Century21
ClarityPay
CO Architects
Cordata Gallery
DoorDash
Dove
eBay
Eli Lilly
GEICO
Google Cloud
Hanes
HubSpot
Merrell
Mighty Dream/Pharrell Williams
Netflix
Nerf
New Balance
Nike
Oreo
Penske
RVA Eviction Lab
Sabra
Santander
Sun Tribe
TIAA
Turnaround Arts: California
UPS
University of Michigan
University of Virginia School of Architecture
Virginia Commonwealth University
Clio Awards Bronze, Healthcare Design, 2024
Art Director’s Club Award of Merit, Product Design, 2023
Cannes Lions Shortlist, Design/Creation of New Brand Identity, 2023
Clio Awards Shortlist, Packaging Design, 2023
AdAge Agency of the Year, The Martin Agency, 2023
Art Director’s Club Fusion Cube, 2022
Adweek U.S. Agency of the Year, The Martin Agency, 2021
Adweek U.S. Agency of the Year, The Martin Agency, 2020
VCUarts MFA Thesis Show, Anderson Gallery, Richmond, VA, 2019
Playing in the Dark, Anderson Gallery, Richmond, VA, 2018
Everything That Could Happen (Already Has), Anderson Gallery, Richmond, VA, 2018
MFA First-Year Candidacy Show, Branch Museum of Design, Richmond, VA, 2018
CO30: Thirty Years of CO Architects, Los Angeles, CA, 2016
Set in Laveta Grot (Brooks Heintzelman).
© 2025, all rights reserved.