NikeSB x eBay Skate ’Em Out Store

2022

Graphic Identity
Experiential

To help celebrate the launch of the eBay x Nike SB Dunk Low “Sandy Bodecker” charity auction, the two brands partnered with Edelman to open the “Skate ’Em Out Store” in Portland, Oregon. For two days in December, we transformed the downtown home of the Bodecker Foundation into a space that was equal parts pop-up shop and skatepark.

We offered over 250 pairs of rare, deadstock Nike SB Dunk sneakers to customers at a “throwback” price of only $65—the cost of the Dunk when it premiered in 2002. The only catch? Buyers had to lace up their shoes and skate with them in order to secure the discount. In addition to the point of sale experience, we partnered with DE-YAN to fabricate branded, skateable elements for the space, created a charity Dunk display, showcased ephemera from the early days of Nike SB, and designed an exhibit tracing the history of the Dunk in 31 models.

Edelman

Jeremy Bernstein, Chief Creative Officer
Sean Ellman, Group Creative Director
Alexandra Weinberg, Associate Creative Director
Kaleah Horton, Associate Creative Director
Thiago Elias, Executive Design Director
Brooks Heintzelman, Design Director
Evan Dull, Design Director
Blake Duncanson, Designer
DE-YAN, Fabrication & Installation