Google x Major League Baseball Statcast

2023

Campaign
Infographic Design

At its heart, baseball has always been a game of numbers. Major League Baseball now uses Google Cloud to support its entire technology footprint, including Statcast—the preeminent statistics service used by players, coaches, umpires, broadcasters and fans alike. From home run trot time and catch probability to outfielder jump and pitch spin rates, Statcast shows how Google Cloud contextualizes MLB’s millions of data points into fan-friendly, digestible bits of information. The team at Arts & Letters helped Google bring it to life, centering the UI within highlight footage to show the sheer fun that numbers bring to the baseball experience.

Arts & Letters Creative Co.

Cody Pate, Creative Director
Zac Milner, Creative Director
Sam Christian, Art Director
Brendan Howard, Copywriter
Andrew Caturano, Art Director/Designer
Brooks Heintzelman, Designer
XYZ, Production