Google: A New Way to Cloud

2024

Campaign

Google, despite its success with consumer-facing products, was a challenger brand in the enterprise cloud computing space. In order to differentiate it amid a crowded marketplace and build its reputation as a trusted option, Google enlisted Arts & Letters to bring its brand voice to life across a robust out-of-home campaign.

“The New Way to Cloud” focused on the practical, and maybe surprising, ways that Google Cloud is transforming traditional ways of living and doing business. From finance to weather, cyber security to cooking, translation to healthcare, the campaign highlighted the ways in which Google Cloud is challenging expectations and solving new problems.

Arts & Letters Creative Co.

Toliver Roebuck, Creative Director
Eric Steele, Creative Director
Caitlin Bokum-Fauth, Strategist
Chris Allen, Art Director
Kaitlin Isham, Designer
Abbey Williamson, Designer
John Girimont, Designer
Brooks Heintzelman, Designer