Doordash: Main Street Strong

2020

Graphic Identity

DoorDash created the Main Street Strong accelerator in 2020 to provide grants and education to restaurants hit especially hard by the COVID-19 pandemic. The program was designed to support businesses at greatest risk of permanent closure and economic setback: small, independent businesses owned by women, immigrants, and people of color. The campaign identity was inspired by the view of crossing street signs from a pedestrian's perspective, the shape of which also echoes that of the main Doordash identity.

The Martin Agency

Mike Kelley, Creative Director
Adriel Nunes, Head of Design
Allison Apperson, Art Director
Brooks Heintzelman, Designer