ClarityPay

2024

Graphic Identity

ClarityPay provides customizable pay-over-time plans that help merchants convert shoppers into customers. They came to Company Policy as a new company seeking to establish a visual foundation to support their growing brand.

We established a clean, monochromatic palette led by blue as a symbol of clarity, loyalty, and trust. The ClarityPay icon, derived from interlocking “C” and “P” initials, also represents the link between merchants and customers. When used as a repeating element, it builds into wonderfully graphic patterns. A pair of typefaces from Czech foundry KOMETA—sharp-edged Viktor Serif and dependable yet friendly Stabil Grotesk—bring an elegant voice to a financial category too often lacking in style.

ClarityPay has since received additional venture funding and become profitable as a company.

Company Policy

Adam Katz, Creative Director
Nicole Banda, Design Operations
Brooks Heintzelman, Senior Designer