eBay x Nike SB Skate ’Em Out Store
Identity, Environmental, and OOH Design
Portland, OR
2022
To help celebrate the launch of the eBay x Nike SB Dunk Low “Sandy Bodecker” charity auction, the two brands partnered with Edelman to open the “Skate ’Em Out Store” in Portland, Oregon. For two days in December, we transformed the downtown home of the Bodecker Foundation into a space that was equal parts pop-up shop and skatepark.
We offered over 250 pairs of rare, deadstock Nike SB Dunk sneakers to customers at a “throwback” price of only $65—the cost of the Dunk when it premiered in 2002. The only catch? Buyers had to lace up their shoes and skate with them in order to secure the discount. In addition to the point of sale experience, we partnered with DE-YAN to fabricate branded, skateable elements for the space, created a charity Dunk display, showcased ephemera from the early days of Nike SB, and designed an exhibit tracing the history of the Dunk in 31 models.w. Edelman Chief Creative Officer: Jeremy Bernstein Group Creative Director: Sean Ellman Associate Creative Director: Alexandra WeinbergAssociate Creative Director: Kaleah HortonExecutive Design Director: Thiago Elias Design Director: Brooks Heintzelman Design Director: Evan Dull Designer: Blake DuncansonFabrication & Installation: DE-YAN
