Penske: Gain Ground

Campaign Identity

2021

Penske helps keep fleets, supply chains and businesses moving forward. This proposed campaign identity for "Gain Ground" settled headline typography within the landscape where Penske trucks do their work--emphasizing the impressive scale, range, and durability of their business.

w. The Martin Agency
Creative Director: Jason Komulainen
Head of Design: Adriel Nunes
Designer: Brooks Heintzelman