Medicines For All Institute

Brand Identity

w. Michelle Peterein

2018

The Medicines For All Institute operates under the auspices of the Virginia Commonwealth University College of Engineering. Its mission is to improve access to affordable, high-quality medicines by lowering the cost of medications, both in market and in development, as well as enhancing the security of supply chains for these essential medications. The institute approached us to create a new identity that would represent its values while serving as an effective tool for education and community outreach. The resulting logomark rotates facing two-color capsules to reveal a heart shape, evoking the institute’s connection to not only prescription medicine research and distribution but the communities they serve as well.