Martin Grotesk

2020–2021

Light
Regular

The Martin Agency commissioned me to design a bespoke typeface as part of their 2020 visual identity refresh. Martin Grotesk started as a friendly, geometric sans-serif typeface; the addition of playful, exaggerated ink traps brought some additional intrigue and ownability. While the letterforms work equally well for setting text and headlines, the ink traps become an especially graphic flourish at larger display sizes. I also designed a lighter weight without ink traps for greater typesetting flexibility and visual differentiation.

Martin Grotesk Light (with Stylistic Alternates)

Paragraph: Regular

Paragraph: Light

Character Set: Regular

Character Set: Light

In Use

In Use

In Use

The Martin Agency

Adriel Nunes, Head of Design
Thiago Elias, Design Director
Brooks Heintzelman, Type Designer