GEICO Talent Acquisition & Onboarding

2021

Design System
Graphic Identity

GEICO's internal Talent Acquisition and Onboarding (TAO) team adopted a new employee value proposition to act as the North Star for its marketing materials. To bring this positioning to life in a modern and impactful way, The Martin Agency created a new visual system based around the graphic element of the path, as well as the tagline “Let’s Get Growing.” The brand system introduced a new font, colors, photography, and graphic elements to help visualize GEICO’s career path for growing associates.

The Martin Agency

Adriel Nunes, Head of Design
Judd Burnette, Design Director
Brooks Heintzelman, Senior Designer
Paige Nuckols, Designer