UPS x NYFW 2022

Graphic Identity, Apparel, Packaging, and Website Design

2022

UPS launched its first-ever line of apparel with the help of The Martin Agency. More than a year in the making, the limited-edition capsule collection was inspired by the grit and determination of small businesses and launched at New York Fashion Week in February 2022. All proceeds were donated to IN THE BLK, a nonprofit supporting black-owned fashion brands and dedicated to increasing representation throughout the industry.

w. The Martin Agency
Group Creative Director: Gustavo Dorietto
Creative Director: Kevin Ragland
Head of Design: Adriel Nunes
Design Director: Judd Burnette
Designer: Brooks Heintzelman
Digital Designer: Ben Johnston
Photographer: Christian Cody
Stylist: Ugo Mozie