GEICO Talent Acquisition & Onboarding

Brand Identity

2021

GEICO's internal Talent Acquisition and Onboarding (TAO) team adopted a new employee value proposition to act as the North Star for its marketing materials. To bring this positioning to life in a modern and impactful way, The Martin Agency created a new visual system based around the graphic element of the path, as well as the tagline “Let’s Get Growing.” The brand system introduced a new font, colors, photography, and graphic elements to help visualize GEICO’s career path for growing associates.

w. The Martin Agency
Head of Design: Adriel Nunes
Design Director: Judd Burnette
Designer: Brooks Heintzelman