DoorDash: Main Street Strong

Identity Design

2020

DoorDash created the Main Street Strong accelerator in 2020 to provide grants and education to restaurants hit especially hard by the COVID-19 pandemic. The program is designed to support businesses at greatest risk of permanent closure and economic setback: small, independent businesses owned by women, immigrants, and people of color. The identity was inspired by the crossing street signs one would find at an intersection. I designed the full branding for the initiative, including the logo, styles, and guidelines.

w. The Martin Agency
Creative Director: Mike Kelley
Head of Design: Adriel Nunes
Art Director: Allison Apperson
Designer: Brooks Heintzelman