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Arts Differential


Inkjet print on vinyl banner, 240 x 36 in.

Pollak Building, Richmond, VA

October–December 2018

This piece is an exploration in activating public space through the use of language. A 20-foot-long banner, strung 50 feet above the Pollak Building courtyard, creates a new surface in this previously empty volume. The words call attention to two previously invisible things—the literal open space at the building’s interior, and the “arts major differential,” a frustratingly vague biannual fee charged to every VCUarts graduate student, the use of which remains largely a mystery.

Arts Differential — Brooks Heintzelman, 2019
Arts Differential — Brooks Heintzelman, 2019